IML + Longcombe = Dura-ID (More Info)

Discover our latest horticultural labelling product - picture plant labels. Create attractive, eye-catching labels for your plants with IML.

We’re constantly looking for new ways to expand and improve our product range for our horticultural customers. With this in mind, we’re thrilled to announce that our latest horticultural labelling product is now available in the form of picture plant labels!

The new label range supports the use of attractive, eye-catching pictorial labels on your plants in high definition full colour. Stay one step ahead of the competition with picture plant labels from IML!

Read our blog: Create Plant Labels to Catch Your Customers’ Eye


The decision to add these new labels to our horticultural range was an easy one and was made following extensive market research.

We discovered that many of our customers were using pictorial labels as well as the more traditional plant labels supplied by IML. It therefore seemed clear to us that being able to order all labels from one supplier would be beneficial to our customers and make the process simpler.

Why Should I Choose Picture Plant Labels?

It’s important to remember that your plant labels are a marketing tool, so ideally they should be attractive as well as functional. By incorporating our new picture plant labels you are meeting both of these requirements!

Here are some additional benefits to using our new range…

  • An extensive range of 300+ standard label shapes and sizes, from stakes to carry handles, are available to order.
  • Hang-tags can be supplied pre-attached with strings or onto display stakes for convenience.
  • We aim to reduce lengthy lead-times usually associated with pictorial labels, so you know you’ll have the labels you need when you need them.


Fully Customisable:

  1. Choose the imagery you want – provide your own, select from over 8000 online images or import from HLS Pro+.
  2. Add the data you need – the data fields are full editable. Add your plant variety, description, care instructions and regional growing conditions.
  3. Add branding – add your company logo, or your customer’s, to make your plant labels fully personalised.

The high quality finished labels are delivered to you ready for immediate use or in anticipation of the upcoming season.

Read more: 5 Ways Bespoke Labels Can Benefit Your Business


We’re proud to be a trusted supplier to the horticultural industry, and our experience in this specialised area means we are extremely confident that our customers will love this new addition to our range.

We offer preferential pricing on larger volume orders. However, if you require smaller runs, talk to us about taking your label printing in-house. This could help to save you cost, time and reduce the need for stock holding.

Take a look at our range of label printers. Our industry leading HLS labelling software allows nurseries and garden centres to design and print labels in-house.

If you would like to try out our exciting new picture plant labels, contact our dedicated horticultural team on 01954 233760 or

You might also be interested in…

      • Plant Pot Labels– fully waterproof and weatherproof for durability, supplied pre-printed or blank.
      • Loop-Lock Labels– an economical and durable plant labelling option.
      • Stick-In Labels– manufactured to the highest quality, available in a wide range of sizes and formats.
      • Bed Cards– perfect to promote seasonal offers and in-store promotions.


Get in touch

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I have enjoyed a long-standing and fruitful working relationship with Dura-ID Solutions. Their staff are extremely knowledgeable in the field of industrial labelling. They are professional, efficient and willing to go the extra mile to help. Dura-ID prove time and time again that they know our market and continue to offer advice on the development of new products.

Tracey Gittins (Purchasing Officer) – Caparo Wire, Wales