Goodbye Longcombe and IML, Hello DURA-ID More Info

Without exception, the one thing Dura-ID values above all else is its staff. Whether they are directly involved in the running of the business, talking to customers, producing labels, packing boxes or emptying bins we know that, without them, the business would not run as smoothly as it should.

In total Dura-ID employs around 100 people based at five sites: Head Office and Production in Sheffield, Production in Devon, Injection Mouldings Sales and Production in Shirebrook, Southern and Horticultural Sales in St Ives Cambridge and Middle Eastern Sales in Alexandria, Egypt.



Senior Management Team

Shaun Higgins Managing DirectorShaun Higgins

Managing Director

+44(0) 114 242 2111 or Email Shaun



Neil Dunn - Sales Director - Dura-ID SolutionsNeil Dunn

Sales Director

+44 (0) 114 242 2111 or Email Neil



Paul Harris

General Manager – Devon Site

+44 (0) 1803 668090 or Email Paul



Paul Magyar - General Manager - Dura-ID SolutionsPaul Magyar

General Manager – Mouldings Division

+44 (0) 1623 748 442



Justine Newman

General Manager – Cambridge Office

+44 (0) 1954 233760 or Email Justine


Will Best

General Manager – Online Division

+44 (0) 1325 313729 or Visit PAT Labels Online or LabelBar


Export Team


Ian Milton

Business Development Manager – Export

+44 (0) 1803 668090 or Email Ian



Sue Elwis - Export Account Manager - Dura-ID Solutions

Sue Elwis

Export Account Manager

+44 (0) 114 242 2111 or Email Sue

Get in touch

Not sure what solution is right for you? Give us a call on +44 (0)114 242 2111 or send a message.

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Thank you for sending the up-to-date HLS Pro+ DVD Picture Library. Tom was really helpful and installed the new library successfully. I was really anxious about losing the additions I had made to the database plus our own layouts complete with our logo – I needn’t have worried; Tom made sure everything was saved. He was also very patient while I had a bit of a moan and took note of my comments for consideration when developing future versions of HLS. THANK YOU – It is so great to find a technical person who is also good socially!

Ruth Goudy – Kiln Farm Nursery